Digital Marketing Course in Surat
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP)- including Google, Bing, Yahoo and other search engines.SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.As a marketing concept, SEO ensures the website has content relevant to its subject matter, and to find the appropriate search terms that will in turn generate the highest and best traffic.
Not one SEO company has an “in” with a search engine and those that claim that they can get you indexed in 48 hours or less, can , but beware, where in the index will you end up is a question left unanswered. While professional SEO companies like ours will do it the right way and guarantee results. There are far too many variables involved to be an overnight wonder. Instead we provide SEO services to companies and give them credibility. Search Engines like that. They hate spammers and they hate link mongrels.
Advance SEO Training and Digital Marketing Course Surat
| Introduction | Pigeon Update |
| Search Engine & Keywords | SMO Part II: Basic Concepts |
| Proximity, Prominence & Redundancy | Website Analysis Tools |
| LSI ( Latent Semantic Indexing ) | Latest Trends |
| On Page SEO Intro. | Facebook Pages ( Creating , Managing ) |
| Off Page SEO Intro | SMO Part III: Facebook Optimization |
| asic Concepts | Facebook Optimization |
| Initial Site Analysis | Facebook Apps |
| Keyword Research | Facebook Open Graph Tags |
| Keyword analysis | Creating Right Profile and Settings |
| Title & Meta Tags development | Linkedin Groups |
| 301 & 302 Redirects | Company Pages |
| Content Development Check | MO Part IV: Linkedin Optimization |
| H1, H2, H3 Tags | Social Sharing, Comments and Reviews |
| Anchor Text | Creating and Managing Accounts |
| Web Content Optimization | Connection with Google Maps |
| Creation of XML / HTML / Text Sitemaps | Google+ Business Page |
| Creating Robots.txt | SMO Part V : Google+ Optimization |
| Google Analytics and Tracking | Social Sharing, Comments and Reviews |
| Google Webmaster Tool | Promoting Youtube Videos |
| Canonical / 404 Implementation | Online Videos – Content is King |
| Competitor analysis | vCreating and Managing Accounts |
| on – Page SEO | Youtube monetization |
| What is Off page SEO | Youtube Online Earnings |
| Directory Submission | SMO Part VI : Youtube Optimization |
| Content editing & Content Rewriting | SEO v/s SEM |
| Article submission | What is PPC |
| Geo Listing / Local Listing | Need of PPC |
| Tactics of posting Local Ads | Future scope of PPC |
| Google Map Submissions. | What is Google Adwords |
| Blog Editing and Widgets creation | Modes of Adword Billing |
| Link Building Tactics | Google Billing Thresholds |
| Social Book Marking | Type of Keywords in Adwords |
| Forum Posting | What is CTR |
| Image Optimization | CPC , CPM , ECPC , CPA |
| FF – Page SEO | Max Bid v/s CPC |
| Blogs Creation | Conversion Rate |
| Blogs Submission | Automatic v/s Manual Bidding |
| Blogs Promotion | How Google Bidding Works |
| Blogs Commenting | Quality Score |
| blogging | Ad Position & Ad Rank |
| Introduction to Online Reputation Management | What is Actual CPC (A-CPC) |
| Five Star at Customer Review Sites | EM Basic Concepts |
| Responding to Negative Reviews | What is a Campaign |
| Reducing to Negative Reviews | Types of Campaign |
| ORM | Advance v/s Standard features in Campaign |
| Google Analytics | Max Bid & Campaign Budget |
| Google Webmaster | Location Targeting & Options |
| Goals & Funnels Visualization | Ad Rotations |
| anagement & Reporting | What is an Adgroup |
| SMO – Social media optimization | ampaign Creation |
| What is Social Media Optimization | Text Ads |
| SMO Basics | Banner Ads & Image Ads |
| Introduction to Social Media | Video Ads |
| Network Profile Creation | What is Remarketing |
| Social Media Key Concepts | How to implement Remarketing |
| SMO Part I: Introduction | Lables Creation |
| Facebook, Twitter, Google+ sharing | Automated Rules Creation |
| Engagements in SMO | Bid Strategies |
| Google panda Vs Google Penguin Updates | Flexible Bid Strategy |
| vHummingbird Update | Ads Creation |
| SEM / PP |
Call us now Mehul panchal : 9510352807 / 8200620335